How to turn visitors into shoppers
In my speech at Internet Retailing, I concentrated on translating real world scenarios into the online virtual world (your shops). Generally, if we have a job to do, we’re going to look for the right...
View ArticleeCommerce Turkey – Webrazzi Conference in Istanbul
The yearly Webrazzi conference in Istanbul (Turkey) is a vital Internet event for the industry. With around 750 business insiders visiting and 4 parallel conference-tracks; the event acts as a magnet...
View ArticleKeep your money & invest in on-site conversion
Jonathan Ross´ speech at Internet Retailing Expo 2012 in Birmingham focused on product data quality and its effect on usability and conversion in online shops. Ross pointed out that online retailers...
View ArticleTop Tweets “E-Commerce Paris 2014″– Day 2
[View the story "E-Commerce Paris 2014 - Day 2" on Storify]
View ArticleTop Tweets “E-Commerce Paris 2014″ – Day 3
[View the story "E-Commerce Paris 2014 - Day 3" on Storify]
View ArticleTop Tweets of “World Retail Congress 2014″– #WRC2014
[View the story "World Retail Congress 2014 - #WRC2014" on Storify]
View ArticleTop Tweets of Online Handelskongress & Retail World – #DHK2014
[View the story “Deutscher Handelskongress & Retail World” on Storify]
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11 Practical Tips to Improve Conversion in Your E-Store
I’ve been dealing with e-commerce usability for 10 years now: I’ve taken part in countless user tests, observing what hinders conversion and thinking how to remove the obstacles. Here’s a list of 11...
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Mobiles are the new showrooms in your customers’ pocket.
Imagine a customer walking into a car dealer and explaining technical details of the cars to the sales staff. A few years ago, this scenario would have been still a long way off. And something like...
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Top digital marketing tips: The do’s and don’ts of launching a website overseas
Albert Pusch, head of marketing at FACT-Finder, offers advice on the do’s and don’ts and the most important marketing tips for launching a website overseas. Planning to expand internationally? Expect...
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E-fashion Merchandising: How to win new customers and sell more in E-Commerce
Shop windows, themed sections, discount stands, targeted merchandising is an indispensable part of fashion commerce. It allows retailers not only to present precisely selected products but also to...
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Companies Need to be doing More than Simply Paying Lip-Service to Data Quality
Too many businesses are viewing ‘Big Data’ as merely a trend and are not extracting long-term value from it. Data quality management as duty. This has been evident for some time but it has now been...
View ArticleLooking back on Top Tweets of the global ecommerce summit 2015
Let’s have a brief review of global ecommerce summit 2015 in the Hotel Arts, Barcelona. It was a great event again. [View the story “Global E-Commerce Summit 2015″ on Storify]
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Pros and Cons of Standalone Web Stores vs. Multiple Vendor Marketplaces – Part 1
Time for a new Blog-Serie: Part 1 of 3 of an article about Standalone Web Stores vs. Multiple Vendor Marketplaces by our guest author Nicolas Fincher. Currently, ecommerce is a very changeable and...
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4 tips for your cross channel strategy – best practices from Conrad Electronic
Cross channel distribution is in the focus of the digital commerce – and already now sustainable strategies are carried out to bind customers to the company through all sales channels. Buying in the...
View ArticleFrom bricks to clicks: Five tips to improve online conversion with guided...
Customers value advice when they are buying things, particularly high-ticket items or products with a wide range of features. Bricks-and-mortar stores are currently able to offer a more comprehensive...
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Interview with Carsten Kraus: “Deep Neural Networks could develop their own...
The victory of Google’s Alpha Go deepmind software over South Korean go-champion Lee Sedol does not only herald the next round of the industrial revolution. According to IT expert Carsten Kraus, the...
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Machine Learning: why shop tracking is so important for FACT-Finder users
Whether it’s a click, a search term or a purchase – your customers leave traces of data in the shop after each interaction. Our tracking interface collects this data from your FACT-Finder and uses it...
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B2B shops have to be simple! 6 shop functions that every purchaser needs
B2B e-Commerce is growing – as proven by an expert survey of online purchasing behaviour in B2B e-Commerce conducted on behalf of ibi research, SIX Payment Services and Creditreform in 2017. 88...
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